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Objectives & Career Options

Industrial designers as creative, innovative specialists on the one hand and as interdisciplinary generalists on the other are decisive for the emotional, economic and social value of products today and in the future.
With our focus on digitalization - networking - technology integration, we consistently align ourselves with the requirements of future product innovations.
Industrial design is an essential component of strategic and user-oriented product development.
Our graduates start careers in design offices, industrial companies, technology companies, start-ups, consulting firms and in self-employment. The Master's degree program opens up the possibility of working in management positions and as an expert in design and innovation management.

There is a high degree of flexibility in terms of industries.

Main industries:

  • Creative industry
  • Consumer and capital goods industry
  • IT and electronics
  • Furniture and interior
  • Automotive and automotive supply industry
  • Aerospace industry
  • Sport and lifestyle

Extended professional field:

  • Consulting and Services
  • Architecture and Construction
  • Media, Film and Television
  • Advertising and Event Management
  • Interactive Media, Technologies and Virtual Reality

The Master's degree program is also the starting point for careers in scientific and academic research fields.


Univ.-Prof. Mag.art. Mario Zeppetzauer 


Univ.-Prof. Mag.art. Elke Bachlmair

Jelena Vukovic
T: +43 732 7898 2250

University of Arts Linz
Department of Industrial Design 
Hauptplatz 6
4020 Linz | Austria