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Objectives & Career Options

The Industrial Design BA degree program teaches the skills to act as a generalist designer in the field of tension between people, technology, social trends and strategic product positioning.
Graduates of the Industrial Design Bachelor's degree program are able to independently carry out iterative-agile design processes and develop comprehensible, accurate solutions. The design process is based on heuristic and empirical methods and requires the ability to reflect. Accordingly, the Bachelor's degree program imparts creative, brand-related, technological and strategic knowledge and promotes creative-scientific innovation as a basis for the later profession as a designer. Graduates have the interface competence to combine detailed information into solutions in interdisciplinary design and work processes.
They have also developed the decisive skills to continue their education in their specialist field largely independently and to pursue further (Master's) studies.

Our graduates start careers in industrial companies, start-ups, design offices, architectural offices, consulting firms and in self-employment. There is a high degree of flexibility in terms of sectors.

Main sectors:

  • Creative industry
  • Consumer and capital goods industry
  • IT and electronics
  • Furniture and interiors
  • Automotive and automotive supply industry
  • Aerospace industry
  • Sport and lifestyle

Extended professional field:

  • Consulting and Services
  • Architecture and Construction
  • Media, Film and Television
  • Advertising and Event Management
  • Interactive Media, Technologies and Virtual Reality

Bachelor's graduates provide support in the design process and usually work in teams. As a rule, they work on strategically pre-formulated design projects and clearly described design tasks.


Univ.-Prof. Mag.art. Mario Zeppetzauer 


Univ.-Prof. Mag.art. Elke Bachlmair

Jelena Vukovic
T: +43 732 7898 2250

University of Arts Linz
Department of Industrial Design 
Hauptplatz 6
4020 Linz | Austria