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Welcome at the Interface Culture program website.

Acting as creative artists and researchers, students learn how to advance the state of the art of current interface technologies and applications. Through interdisciplinary research and team work, they also develop new aspects of interface design including its cultural and social applications. The themes elaborated under the Master's programme in relation to interactive technologies include Interactive Environments, Interactive Art, Ubiquitous Computing, game design, VR and MR environments, Sound Art, Media Art, Web-Art, Software Art, HCI research and interaction design.

The Interface Culture program at the Linz University of Arts Department of Media was founded in 2004 by Christa Sommerer and Laurent Mignonneau. The program teaches students of human-machine interaction to develop innovative interfaces that harness new interface technologies at the confluence of art, research, application and design, and to investigate the cultural and social possibilities of implementing them.

The term "interface" is omnipresent nowadays. Basically, it describes an intersection or linkage between different computer systems that makes use of hardware components and software programs to enable the exchange and transmission of digital information via communications protocols.

However, an interface also describes the hook-up between human and machine, whereby the human qua user undertakes interaction as a means of operating and influencing the software and hardware components of a digital system. An interface thus enables human beings to communicate with digital technologies as well as to generate, receive and exchange data. Examples of interfaces in very widespread use are the mouse-keyboard interface and graphical user interfaces (i.e. desktop metaphors). In recent years, though, we have witnessed rapid developments in the direction of more intuitive and more seamless interface designs; the fields of research that have emerged include ubiquitous computing, intelligent environments, tangible user interfaces, auditory interfaces, VR-based and MR-based interaction, multi-modal interaction (camera-based interaction, voice-driven interaction, gesture-based interaction), robotic interfaces, natural interfaces and artistic and metaphoric interfaces.

Artists in the field of interactive art have been conducting research on human-machine interaction for a number of years now. By means of artistic, intuitive, conceptual, social and critical forms of interaction design, they have shown how digital processes can become essential elements of the artistic process.
Ars Electronica and in particular the Prix Ars Electronica's Interactive Art category launched in 1991 has had a powerful impact on this dialog and played an active role in promoting ongoing development in this field of research.

The Interface Cultures program is based upon this know-how. It is an artistic-scientific course of study to give budding media artists and media theoreticians solid training in creative and innovative interface design. Artistic design in these areas includes interactive art, netart, software art, robotic art, soundart, noiseart, games & storytelling and mobile art, as well as new hybrid fields like genetic art, bioart, spaceart and nanoart.

It is precisely this combination of technical know-how, interdisciplinary research and a creative artistic-scientific approach to a task that makes it possible to develop new, creative interfaces that engender progressive and innovative artistic-creative applications for media art, media design, media research and communication.

VORTRAG

ID DesignTalk - MICHAEL THUROW

12. Mai 2026, 18.30 Uhr Kunstuniversität Linz, Hauptplatz 6, 5. Stock, Glashörsaal West

Vom Design zur Beratung _ welche Möglichkeiten uns durch eine Designausbilung offen stehen

Industrial Design lädt zum Gastvortrag von Michael Thurow.
 

„Nach meiner Architekturausbildung hätte ich nicht gedacht, dass ich mal Konzerne strategisch berate. Und genau das mache ich heute."

Ausgebildet in Architektur zeigt Michael Thurow seinen Weg von einer klassischen Designausbildung hin zur strategischen Unternehmensberatung. Heute ist er Managing Partner der Customer Experience Beratung SHIFT11 und arbeitet mit Unternehmen wie Red Bull, Wiener Linien, UNIQA, HP, H&M oder ÖBB an der Weiterentwicklung von Produkten, Services und Kundenerlebnissen.
Im Zentrum steht die Frage, welche Fähigkeiten aus einer Designausbildung in einer komplexen, technologiegetriebenen Wirtschaft tragen – und welche bewusst ergänzt werden müssen, um wirksam zu sein. Der Design Talk zeigt, welche Wege sich für Gestalter*innen eröffnen, wenn sie Design nicht als Disziplin, sondern als Denkweise verstehen.

Michael Thurow studierte Architektur an der TU Graz und der UPC Barcelona - ETSAV. Nach Stationen in Architekturbüros in Wien, Graz, München und Barcelona wechselte er in die Industrie, wo er als Leiter für Design, Innovation & F&E bei einem österreichischen Büromöbelhersteller tätig war – mit Auszeichnungen u. a. durch den Staatspreis Design und den Red Dot Award. Seit 2011 ist er selbstständig im Bereich Design, Innovation und Customer Experience, seit 2015 als Managing Partner der Customer Experience Beratung SHIFT11. Er lehrt an der New Design University St. Pölten, der Donau-Universität Krems und der FH Oberösterreich und ist seit über zehn Jahren als Start-Up Coach in Accelerator-Programmen tätig, u. a. für aws First Incubator, MARC Programm von Erste Foundation & ImpactHUB Wien oder u:start der Universität Wien.

 

Willkommen zum ID DesignTalk!

Foto Credits: Philip Hahn